The brand-new Brewhouse Homegating Pack was created by BJ's Restaurant & Brewhouse to bring the experience of tailgating to the living room. The pack is full of comforting gameday favorites like wings and pizza, plus award-winning BJ's Handcrafted Signature Beers. Within the package, sports fans will find one large deep-dish pizza, a choice of one family-sized chips and dip, a choice of two sharable appetizers and choice of a 64-ounce BJ's Handcrafted Signature Beer growler or non-alcoholic beverage. As for appetizers, there are just as many choices that people will love.
Kevin Mayer, Executive Vice President and Chief Marketing Officer of BJ's Restaurants, says, "In a year when so much has changed, nothing screams 'normal' like watching football and enjoying cold beer, pizza and wings. We hope to bring back some of the connection and camaraderie that has been lost without in-person games."
At-Home Tailgate Packs
The Brewhouse Homegating Pack Recreates Tailgate Experiences at Home
Trend Themes
1. At-home Tailgating - Opportunity for businesses to create tailgating experiences at home with food and beverages.
2. Recreating In-person Experiences - Disruptive innovation potential in recreating in-person experiences, such as tailgating, in the comfort of home.
3. Comfort Food and Beverage Packs - Increasing demand for pre-made packs of comfort food and beverages to enhance at-home entertainment experiences.
Industry Implications
1. Food and Beverage - Food and Beverage industry can capitalize on creating innovative packs to enhance at-home tailgating experiences.
2. Retail - Retail industry can explore opportunities to offer pre-made at-home tailgate packs for consumers.
3. Entertainment - Entertainment industry can partner with food and beverage businesses to provide comprehensive at-home tailgating experiences.