'Aroma' makes a range of at-home spa products for the bath and shower that approach self-care from a perspective of affordable luxury.
As the name of the product selection suggests, scents play a central role in the products. Three boldly designed gradient packaging color schemes have been created to convey the different options available from the brand, such as Exuberant, Soothing and Refreshing. While products in the Exuberant category are florally scented with Japanese cherry blossom and magnolia, the Soothing range pairs sandalwood and ylang ylang and the Refreshing products boast the crisp, uplifting aroma of fresh citrus and green apples.
The Aroma at-home spa product collection will be valuable in the eyes of consumers who want to add a thoughtfully created sensory experience to their personal care rituals.
Affordable At-Home Spa Products
'Aroma' is a Line of Affordable Luxury Bath and Shower Products
Trend Themes
1. Affordable Luxury Self-care - The trend of affordable luxury self-care products offers disruptive innovation opportunities for brands to create high-quality, indulgent experiences accessible to a wider range of consumers.
2. Scent-focused Self-care - The trend of scent-focused self-care products presents disruptive innovation opportunities for brands to develop unique and customized fragrances that enhance the personal care experience.
3. Thoughtfully Designed Packaging - The trend of thoughtfully designed packaging in the spa product industry allows for disruptive innovation opportunities for brands to create visually appealing and environmentally friendly packaging that enhances the overall product experience.
Industry Implications
1. Self-care Products - The self-care products industry can explore disruptive innovation opportunities by offering affordable luxury options that prioritize sensory experiences and personalized scents.
2. Fragrance Industry - The fragrance industry can leverage the trend of scent-focused self-care products to innovate new fragrances that cater to consumers seeking unique and indulgent personal care experiences.
3. Packaging Industry - The packaging industry has the opportunity to disrupt the spa product market by designing visually appealing and sustainable packaging solutions that align with the concept of affordable luxury self-care.