To get some insight into some of the home rules of its customers, IKEA is running the #HouseRules campaign, asking people to share what rules are enforced to help them run a tight ship.
IKEA breaks the rules down into several categories, including popular, family and pet-related, funny, living room, kitchen, bathroom and bedroom rules. You can make your own submission by visiting IKEA's site and adding your own house rule in 140 characters. Once submitted, each individual rule can be liked, shared and downloaded.
The rules range from the silly, to the outrageous and the super strict, but it's pretty fun to scroll through and see what life is like for other families behind closed doors, since house guests probably don't even get to see some of these crazy rules in action.
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
Trend Themes
1. Personalized Home Rules - Creating personalized home rules based on various categories and preferences can be a disruptive innovation opportunity in the home products industry
2. User-generated Campaigns - Launching user-generated campaigns to engage customers and gain insights on their preferences can be a disruptive innovation opportunity in the digital marketing industry
3. Transparent Business Strategies - Implementing transparent business strategies that involve customers in decision making can be a disruptive innovation opportunity in the retail industry
Industry Implications
1. Home Products - Personalized home rules can be an innovative approach to engage customers and offer customized solutions
2. Digital Marketing - User-generated campaigns offer an opportunity for brands to interact with customers and gather insights in real-time
3. Retail - Involving customers in business decisions can help build trust and loyalty, and lead to increased customer satisfaction and retention