Non-toxic paint and sustainable flooring are just a few of the goods that can be found at an environmental home improvement company called TreeHouse.
Rather than trying to go after the whole home improvement market, TreeHouse specializes in responsible, quality products and services that contribute to the health of people and the planet. The store is described as a "new kind of home improvement store" that features a highly curated selection of goods and services that represent some of the most responsible ways to design, build, garden and more.
TreeHouse also takes pride in educating shoppers through routine classes and learning alongside them. Online, consumers can even suggest topics for upcoming classes that may be hosted in-store. Some of these themes include how to save water, energy and money with environmental in-home appliances and fixtures, building a healthier home and discussing the impact homeowners have on the health of the planet.
Eco Hardware Retailers
TreeHouse is a Home Improvement Company That Cares for the Environment
Trend Themes
1. Eco-home Improvement - Opportunity to disrupt traditional home improvement industry by offering environmentally sustainable products and services
2. Responsibility-focused Retail - Opportunity to differentiate by specializing in responsible, quality products and services that contribute to the health of people and the planet
3. Hands-on Education - Opportunity to educate consumers and differentiate by routinely hosting classes in-store and online to discuss how to build a healthier home and save water, energy and money with environmental in-home appliances and fixtures
Industry Implications
1. Home Improvement - Companies can disrupt traditional home improvement industry by specializing in responsible, quality products and services that contribute to the health of people and the planet
2. Retail - Retailers can differentiate and appeal to environmentally conscious consumers by offering a highly curated selection of eco-friendly products and by educating consumers through hands-on classes
3. Education - Opportunity for educational institutions to partner with TreeHouse or similar companies to offer courses and certifications in environmental home improvement and sustainability