Focus, a French brand known for its modern fireplace designs, recently extended its range of offerings in an unexpected direction with a holographic fireplace. This product essentially produces a "virtual fire," allowing consumers to infuse their space with the coziness that is usually associated with fireplaces, without actually needing to maintain or accept certain risks that come with owning a fireplace.
The holographic fireplace by Focus is called Ergofocus Holographik. The piece can rotate 80 degrees so that "it can be viewed at multiple angles." The length of the product—which hangs from the ceiling—can be adjusted. The logs in the fireplace are ceramic and the "virtual fire" is powered by electricity.
For Focus the Ergofocus Holographik "marries sensory pleasure, technological innovation and the timeless style."
Slick Modern Holographic Fireplaces
Focus Extends Its Collection of Fireplaces in a New Direction
Trend Themes
1. Holographic Fireplaces - The creation of virtual fireplaces can be a new trend for home decoration that offers consumers the coziness of traditional fireplaces without the risk.
2. Modern Fireplace Designs - Innovative and modern fireplace designs can be an emerging trend that can provide unique styling options for consumers in the future.
3. Electric Fireplaces - Creating electric fireplaces that offer a realistic fire feature can be a disruptive innovation opportunity for companies in the fireplace industry.
Industry Implications
1. Home Decor - Holographic fireplaces can revolutionize traditional home decoration industry by providing a way to integrate a cozy element without any limitations.
2. Interior Design - Modern Fireplace designs can offer new opportunities for interior designers to set up creative and innovative designs based on the non-traditional elements of fireplaces.
3. Fireplace Manufacturing - The production of electric fireplaces with realistic fire features can revolutionize the traditional fireplace manufacturing industry and open up new possibilities for them.