American Apparel recently introduced its 'Forward' line as a collection of styles made from performance-friendly, lightweight materials with a focus on holographic fashion. In the clothing collection, there are a range of pink, blue and silver holographic styles for men and women that are budget-friendly and available in sizes that run from XS to XXL.
Some of the standout holographic fashion styles include the Forward Fly Half-Zip Hoodie, the Fly Muay Thai Short, the Metallic Singlet and accessories like the Mesh Fanny Pack, which help to add color and dimension to one's athletic style.
To showcase the styles from its newest line, American Apparel worked with a diverse range of models like Paralympic athlete David Brown and Mexican-Guatemalan yoga instructor Luisa Fonseca.
Holographic Activewear Collections
American Apparel's 'Forward' is Full of Holographic Fashion
Trend Themes
1. Holographic Fashion - Disruptive innovation opportunities in creating holographic fashion trends that combine technology and style.
2. Performance Activewear - Disruptive innovation opportunities in developing lightweight and performance-friendly activewear materials.
3. Inclusive Sizing - Disruptive innovation opportunities in catering to a wide range of sizes in activewear collections.
Industry Implications
1. Fashion - Disruptive innovation opportunities in exploring holographic fashion trends in the fashion industry.
2. Sports Apparel - Disruptive innovation opportunities in incorporating holographic materials into performance activewear.
3. Athletic Accessories - Disruptive innovation opportunities in creating stylish and functional holographic accessories for athletes.