Celebrated from California to the Caribbean, the Viceroy Hotel makes its official East Coast debut with an urban resort created for business and leisure pursuits. Set to open on Thursday and taking reservations now, Viceroy Miami has a number of impressive amenities.
Located on Biscayne Bay, minutes from Miami and South Beach, the resort features interior design by Kelly Wearstler, including in-room coffee bars and organic mini bars.
On the 15th floor you can enjoy the longest swimming pool in Florida and a two-acre outdoor living room. The 28,000-square-foot spa offers yoga, Pilates and a spinning studio, as well as ten treatment rooms. Go to the 50th floor and enjoy the old Hollywood-style Club 50 lounge.
Next time you’re in Miami, find an excuse to pamper yourself at the Viceroy Miami!
In-Room Coffee Bars
Viceroy Miami Brings Hollywood Sensibilities to the East Coast
Trend Themes
1. In-room Coffee Bars - Disruptive Innovation Opportunity: Hotel industry can incorporate in-room coffee bars to enhance guest experience and differentiate themselves from competitors.
2. Urban Resorts - Disruptive Innovation Opportunity: Urban resorts can attract business and leisure travelers by offering a combination of luxury amenities, convenient location, and unique design.
3. Organic Mini Bars - Disruptive Innovation Opportunity: Hotels can tap into the growing demand for organic and healthy products by offering organic mini bars in guest rooms.
Industry Implications
1. Hospitality - Disruptive Innovation Opportunity: The hospitality industry can embrace new trends like in-room coffee bars and organic mini bars to create memorable experiences for guests.
2. Interior Design - Disruptive Innovation Opportunity: Interior designers can explore unique design concepts and collaborate with hotels to create visually stunning spaces like the Viceroy Miami.
3. Spa and Wellness - Disruptive Innovation Opportunity: Spa and wellness industry can integrate diverse offerings like yoga, Pilates, and spinning studios to cater to the evolving needs of health-conscious consumers.