Kinder Bueno, a chocolate bar brand, has announced an annual program called "Movie Night Gets Bueno" to help consumers enjoy a perfect movie night with friends and family at home. The program includes a "Red Carpet Ready" contest, which offers fans a chance to win a star-studded Hollywood screening experience with Paramount+ and other prizes.
To enter the contest, fans need to share a photo or video of themselves dressed in their red carpet best while streaming a movie from home on Instagram with the hashtag #RedCarpetReadyContest and tagging @KinderBuenoUS. Kinder Bueno is also giving away hundreds of movie prizes to upgrade at-home movie nights.
The Kinder Bueno Mini chocolate snack is the perfect bite-sized snack to enhance movie nights. "Movies are jam-packed with details and effects like CGI, costumes, makeup and more that take them from ordinary to extraordinary. The same can be said about Kinder Bueno Mini," said Shalini Stansberry, Vice President of Marketing, Kinder Snacking.
Red Carpet Chocolate Giveaways
Kinder Bueno Unveils Hollywood Screening Giveaway with Paramount
Trend Themes
1. At-home Movie Nights - The expanding trend of at-home movie nights presents opportunities for innovative snack and entertainment products.
2. Social Media Contests - The growing popularity of social media contests offers a new way for companies to engage with their customers and promote their products.
3. Branded Giveaways - The use of branded giveaways can increase brand awareness and drive customer loyalty for companies in the food and entertainment industries.
Industry Implications
1. Food - Food companies can innovate by creating snack products specifically designed to enhance at-home movie experiences.
2. Entertainment - The entertainment industry can leverage the growing trend of at-home movie nights by providing unique experiences and building customer loyalty through branded giveaways.
3. Marketing and Advertising - The use of social media contests and branded giveaways presents opportunities for marketing and advertising agencies to create unique campaigns that engage customers in new ways.