Nike's latest design for the Holland away kit pays tribute to the Dutch soccer team's uniquely exhilarating style of play with a fresh and evocative design.
The most beautiful and eye-catching aspect of this kit has to be the gradient speed graphic on the shorts. The graphic comprises orange and white rays which extend up the side panels of the shirt. This graphic aims to represent the zippy and flair-filled style of play that the Dutch are renowned for.
The shirt has a crisp white base, which nicely amplifies the orange swoosh and emblem. The names and numbers on the kit were designed by Dutch graphic designer and typographer Wim Crouwel. This font is at once bold and modern while maintaining a retro appearance, specifically a throwback to 1970s-style soccer jerseys.
The saying goes "if you ain't Dutch, you ain't much", and this proudly evocative jersey proudly puts forth that message.
Exhilarating Soccer Apparel
The New Holland Away Kit Celebrates the Dutch Soccer School
Trend Themes
1. Gradient Speed Graphics - Companies can explore innovative designs using gradient speed graphics to visually represent the energy and style of a team or brand.
2. Bold Retro Fonts - Designers can leverage bold retro fonts to create a nostalgic and modern aesthetic for sports apparel and branding.
3. Message-driven Jerseys - Brands have an opportunity to create evocative jerseys that proudly convey a specific message or cultural identity, drawing in passionate fans.
Industry Implications
1. Sportswear Manufacturing - Sportswear manufacturers can incorporate gradient speed graphics and bold retro fonts into their designs to offer visually dynamic and nostalgic products.
2. Graphic Design - Graphic designers can explore new possibilities by creating custom fonts and graphics for sports apparel that reflect the team's unique style and identity.
3. Sports Marketing - Sports marketing agencies can help brands create powerful messaging through jerseys that resonate with fans and generate excitement and loyalty.