The holiday season can be one of the most joyful times of the year but also one of the most stressful and Pure Leaf Iced Tea is helping travelers enjoy more of the former with its Holiday Oasis Lounge. The brand partnered with Philadelphia International Airport to create the first-ever Pure Leaf Holiday Oasis Lounge and its custom-built design helps to drive home the message that "saying 'No is Beautiful' and, specifically, saying 'no' to the stress of holiday travel will allow [travelers] to say 'yes' to the magic of the season."
Terminal E is one of the busiest terminals at PHL but this lounge provides moments of peace and calm by sharing opportunities for taking photos and making memories, plus Pure Leaf tea-infused mocktail and cocktail drinks and more.
Stress-Free Holiday Lounges
Pure Leaf Holiday's Holiday Oasis Lounge is a Place of Peace
Trend Themes
1. Holiday Oasis Lounges - Opportunity for airports to partner with brands and create stress-free lounges that offer moments of peace and calm to travelers during the busy holiday season.
2. Tea-infused Mocktails and Cocktails - Opportunity for beverage companies to offer new and unique holiday-inspired tea-infused cocktail and mocktail drinks that cater to the demand for healthier options.
3. Magic of the Season - Opportunity for brands to tap into the emotional aspects of the holiday season and create experiences that go beyond just selling products and services.
Industry Implications
1. Airport Industry - Opportunity for airports to enhance the travel experience and create new revenue streams by partnering with brands to offer stress-free holiday lounges.
2. Beverage Industry - Opportunity for beverage companies to offer new and unique tea-infused cocktail and mocktail drinks that cater to the demand for healthier options during the holiday season.
3. Hospitality Industry - Opportunity for hotels and resorts to offer stress-free holiday packages and activities that help guests relax and unwind during the busy holiday season.