Elf Cosmetics' holiday line is out and the packaging is luxurious and eye-catching. The brand boasts both sets that are ideal as main gifts and as stocking stuffers. The kits are affordable and great for those who are on a budget.
The Celestial Winter 10-Piece Eyeshadow Palette, the Under the Mistletoe Moisturizing Kit, the Simply Enchanted Face Palette, the Snow Globe Blend & Brush Six-Piece Set, and the Precious Gems Four-Piece Brush Set, for example, are quite cost-effective. Elf Cosmetics offers The Snow One Loves You More 12-Day Advent Calendar and the Shine Bright 24-Day Advent Calendar at a bit of a higher price point but for good reason. These kits are generally bigger and a wonderful way to surprise a loved one once a day, leading up to the holidays.
Frosty Holiday Makeup Lines
Elf Cosmetics’ holiday sets are affordable and eye-catching
Trend Themes
1. Affordable Holiday Makeup Sets - There are opportunities for brands to create affordable and eye-catching holiday makeup sets to cater to customers on a budget.
2. Advent Calendar Sets - The trend of advent calendar sets that offer a surprise for each day leading up to the holidays offers a disruptive innovation opportunity for beauty brands.
3. Luxurious Packaging - There is a trend towards luxurious and eye-catching packaging in the beauty industry that can set brands apart and capture customer attention.
Industry Implications
1. Beauty Industry - Beauty brands can create affordable holiday makeup sets and advent calendar kits with luxurious packaging to capture customer attention and increase sales.
2. Retail Industry - Retailers can benefit from stocking and showcasing affordable holiday makeup sets and advent calendar kits with luxurious packaging to attract budget-conscious customers.
3. Gift Industry - The trend of affordable holiday makeup sets and advent calendar kits with luxurious packaging offer a disruptive innovation opportunity for the gift industry to cater to budget-conscious customers while still providing a luxurious gifting experience.