With every holiday season comes a new Christmas advert from UK retailer John Lewis, as well as thousands of messages on Twitter that are directed at @JohnLewis, as this holiday film from Twitter UK details. By interacting with this Twitter handle, many well-intentioned people are mistakenly tweeting John Lewis, the United States-based lecturer at Virginia Tech University, who got his Twitter handle in 2007.
Each season, especially around the time when retailer John Lewis launches its annual Christmas advertisement, John Lewis receives many messages and thousands of followers. Last year alone, John Lewis got 50,000 tweets that were intended for the retailer. Twitter UK's holiday film shares this story, along with the #NotARetailStore hashtag.
John Lewis, the retailer, recently rebranded and now goes by John Lewis & Partners and @jlandpartners on Twitter.
Mistaken Identity Christmas Campaigns
Twitter UK's Holiday Film Acknowledges "the Real" John Lewis
Trend Themes
1. Social Media Misidentification - Develop social media verification and authentication tools for individuals and businesses to prevent mistaken identity on social media platforms
2. Brand Awareness Campaigns - Develop creative brand awareness campaigns leveraging social media to capitalize on viral trends and increase brand recognition
3. Customer Engagement Strategies - Develop proactive strategies to engage with customers on social media platforms to increase brand loyalty and customer satisfaction
Industry Implications
1. Social Media - The social media industry can develop innovative tools to address misidentification on their platforms
2. Retail - The retail industry can leverage social media to increase brand awareness and engagement with customers through creative campaigns
3. Digital Marketing - The digital marketing industry can offer services to help businesses develop effective social media strategies to capitalize on viral trends and engage with customers