This holiday season, bubble tea brand Gong Cha ingeniously merged the viral appeal of boba with cute, collectible bottles, captivating taste buds and collectors alike with its holiday bubble tea lineup. Gong Cha’s Holiday Drink Series includes Gingerbread Milk Tea with Milk Foam; Strawberry Milk Tea with Milk Foam; and Taro Milk Tea with Milk Foam, each of which is packaged in a drinking vessel in the shape of a gingerbread person.
Each seasonally inspired bottle sports a unique expression, encouraging bubble tea lovers to try all of the flavors in the Holiday Drink Series and collect the different packaging designs.
Bubble tea brands in North America are capitalizing on seasonality by crafting irresistible, in-demand festive flavors, that cater to the holiday spirit and add a delightful twist to a drink that’s already beloved all year long.
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Trend Themes
1. Seasonal Bubble Tea Flavors - Bubble tea brands in North America are capitalizing on seasonality by crafting irresistible, in-demand festive flavors.
2. Collectible Packaging Designs - Gong Cha's holiday bubble tea lineup features cute, collectible bottles with unique expressions, encouraging customers to collect all the different packaging designs.
3. Merchandising Bubble Tea - Gong Cha ingeniously merged the viral appeal of boba with cute, collectible bottles, captivating taste buds and collectors alike with its holiday bubble tea lineup.
Industry Implications
1. Bubble Tea - Bubble tea brands in North America are capitalizing on seasonality by crafting irresistible, in-demand festive flavors.
2. Packaging Design - Gong Cha's holiday bubble tea lineup features cute, collectible bottles with unique expressions, encouraging customers to collect all the different packaging designs.
3. Beverage Merchandising - Gong Cha ingeniously merged the viral appeal of boba with cute, collectible bottles, captivating taste buds and collectors alike with its holiday bubble tea lineup.