Fashion editorials are often known for high end designer clothing, exotic settings and luxury, but this editorial from the Antidote Fall 2011 issue takes a different route. It is not often that one really sees a model portrayed as a person living on the street, but this shoot pushes boundaries with its disheveled fashion style.
Entitled 'Lost in Translation,' the fashion shoot is more of a story shot by photographer Giampaolo Sgura. The story in the Antidote Fall 2011 edition follows Frackowiak as she pulls off harsh, dark makeup that complements her wildly teased tresses.
Despite being portrayed on the streets, the model is dressed in designer clothes. This editorial ultimately serves as a commentary of the modern woman and her obsession with fashion, illustrating how far many will go to own the next hot item, even during harsh economic times.
Haute Hobo-Chic Shoots
Magdalena Frackowiak Sizzles in the Antidote Fall Issue
Trend Themes
1. Disheveled Fashion Style - Opportunity to create a new line of clothing that combines high-end designer fashion with a disheveled aesthetic, appealing to consumers looking for a unique and edgy look.
2. Storytelling Fashion Editorials - Potential for fashion magazines to explore more narrative-driven editorials that create a deeper connection with readers and offer a unique perspective on high fashion.
3. Fashion as Commentary - Space for fashion brands to use their collections as a platform to comment on societal issues and spark conversations about consumerism and obsession with material possessions.
Industry Implications
1. Fashion Design - Designers can incorporate disheveled fashion styles into their collections, attracting a new demographic of consumers who appreciate edgy and unconventional looks.
2. Publishing - Opportunity for fashion magazines to experiment with storytelling in their editorials, engaging readers and offering a fresh take on fashion editorials.
3. Social Commentary - Brands can leverage their influence to address social issues through their fashion collections, creating a platform for dialogue and advocating for change.