Fashion model Hailey Baldwin is teaming up with H&M for the brand's new '#HMLovesCoachella' campaign. As music festival season approaches, many brands are rolling out their concert-appropriate attire. The latest H&M campaign showcases fashion's favorite It girl rocking the brand's new Coachella collection.
The #HMLovesCoachella campaign is part of a collaboration between the fast fashion brand and the annual Coachella Valley Music and Arts Festival. The campaign features Baldwin rocking a wide variety of festival-friendly pieces, such as embroidered dresses, textured vests and wide-brimmed hats. Baldwin is also joined by rising stars Julia Cumming, Adwoa Aboah, and Luka Sabbat, who sport similar Cochella-ready pieces.
The pieces from the new collection will be available on March 24th so that consumers can plan the perfect outfit for the upcoming festival season.
Star-Studded Festival Campaigns
The '#HMLovesCoachella' Campaign Stars Model Hailey Baldwin
Trend Themes
1. Festival Fashion Campaigns - Brands are partnering with music festivals to promote their festival-friendly attire collections.
2. Model Collaborations - Models are teaming up with fashion brands to create unique campaign content.
3. Product Launches for Music Festivals - Fast fashion brands are launching new collections specifically tailored to the music festival crowd.
Industry Implications
1. Fashion - Clothing brands are partnering with music festivals to market festival-friendly clothing.
2. Music Festivals - Music festivals are partnering with clothing brands to offer festival-goers clothing options.
3. Modeling - Models are collaborating with fashion brands to create promotional content for festivals and events.