The H&M Summer 2011 Lookbook features fun women's and men's fashions that are bright, fun and simple. The pieces from the collection are loose and lightweight with lots of color. The models featured are Mona Johannesson and Jakob Hedberg.
The men's shorts are quite a bit shorter this season falling quite a ways above the knee. Mona is styled in cute rompers, tote bags, tops and shorts. The H&M Summer 2011 Lookbook suggests a fun, easy-breezy summer.
Sweet Summer Fashion
The H&M Summer 2011 Lookbook is Bright, Fun and Simple
Trend Themes
1. Bright Summer Fashion - Fashion brands can focus on introducing colorful, lightweight and comfortable summer collections
2. Shorter Men's Shorts - Fashion brands can offer more options for shorter and above the knee shorts for men
3. Rompers for Summer - Rompers can be a popular fashion trend for women during the summer season
Industry Implications
1. Fashion - Fashion brands can introduce new, fun and breezy summer collections
2. Retail - Retail stores can update their summer stores with bright and colorful summer collections
3. E-commerce - E-commerce websites can showcase and sell summer fashion collections that are easy and breezy for customers