The looks featured throughout the H&M Spring 2014 Key Pieces online ad campaign are femininely bold. Although they could easily be described as ladylike and left there, there is an edginess to each piece that is due in large part to the use of bright accent colors (mainly yellow) as well as adventurous patterns.
Starring model Edita Vilkevicute, the H&M Spring 2014 Key Pieces online ad campaign nevertheless perpetuates the idea of elegance and sophistication through her big retro hairdo. Shot outdoors on a clear and sunny day, the roster of art-deco inspired prints, the tuxedo jacket, eye-catching stripes and cute dresses are nevertheless given a modern urban touch thanks to the chunky accessories used. Overall, the tasteful looks balance beautifully between smart, sexy and youthful.
Femininely Bold Fashion
The H&M Spring 2014 Key Pieces Campaign Stars Edita Vilkeviciute
Trend Themes
1. Feminine-bold Fashion - Fashion designers can incorporate bright accent colors and adventurous patterns to create a mix of edginess and sophistication to their collections.
2. Retro-inspired Prints - Designers can incorporate vintage-inspired patterns like art-deco to create modern and stylish pieces with a touch of nostalgia.
3. Chunky Accessories - Brands can explore the use of chunky accessories to give a modern twist to classic pieces, adding a unique and fashionable statement to outfits.
Industry Implications
1. Fashion - Fashion retailers can leverage these trends to create timeless yet modern pieces that appeal to youthful and sophisticated consumers alike.
2. Accessories - Accessories companies can capitalize on the trend of chunky accessories to create bold, statement pieces that attract fashion-forward customers.
3. Advertising - Advertisers can use the trend of femininely bold fashion to sell products targeted at modern and sophisticated women with a flair for adventure.