The H&M Magazine Spring 2011 hippie-themed editorial is no doubt 70s inspired. The musical photoshoot features the lovely Jacquelyn Jablonski, who plays the hippie part perfectly. The editorial takes place in a vinyl shop and centers itself on music. Featured fashions include fringed bags and shoes, round sunglasses and of course, the iconic bell-bottomed pants. Jacquelyn Jablonski is styled wearing lots of jewelry, such as bangles, big dangly earrings and long necklaces.
The H&M Magazine Spring 2011 editorial features fashionable items that will be available in-store so that you can completely replicate your favorite outfit. I love that other decades are influencing today’s fashion. Fashionistas in their 20s who never got to experience the 70s now get a chance to relive them through their clothing choices.
Music-Loving 70s Fashion
The H&M Magazine Spring 2011 Editorial is Hippie Haute
Trend Themes
1. Retro Fashion - The popularity of music-loving 70s fashion in the H&M Magazine Spring 2011 Editorial points towards an opportunity for fashion companies to explore retro-inspired clothing designs for new customers.
2. Nostalgic Marketing - Using nostalgia as a marketing tool, brands can tap into the emotional connection customers have with certain decades like the 70s, as seen in the H&M Magazine Spring 2011 Editorial.
3. Bohemian Aesthetic - The H&M Magazine Spring 2011 Editorial showcases a bohemian aesthetic that is still popular today, indicating a potential market for companies to create curated collections that cater to this style.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the popularity of 70s-inspired clothing as seen in the H&M Magazine Spring 2011 Editorial by introducing retro designs into their inventory.
2. Accessories - Companies producing accessories like fringed bags and shoes, round sunglasses, long necklaces, and big dangly earrings can take advantage of the popularity of music-loving 70s fashion as seen in the H&M Magazine Spring 2011 Editorial.
3. Music Industry - The H&M Magazine Spring 2011 Editorial highlights the close relationship between the music industry and fashion, presenting opportunities for clothing companies to collaborate with musicians to release collections that merge music and fashion.