Making it perfectly clear that the ladylike, feminine fashions that have owned the runways and magazines for the past few seasons are on their way out and grunge is making its way back into the fashion world, the H&M Magazine Fall 2011 editorial spread with Emily Baker is beautifully ethereal.
Shot by photographer Daniel Jackson, the H&M Magazine Fall 2011 spread features the blonde model with slicked-back hair, wearing lots of plaid and wool sweaters and looking awfully Kurt Cobain-inspired. Not that that's a bad thing.
The photo shoot, called 'Dreamin' of You,' was styled by Allastair McKimm and also features male model Miles McMillan. The two models are shown hanging out in the back of a cab, in a record shop, just walking around the city. The shoot is both simple and dramatic at the same time.
Greasy-Haired Grunge Lookbooks
H&M Magazine Fall 2011 Shoot is Gritty and Gorgeous
Trend Themes
1. Return of Grunge Fashion - Exploiting the revival of grunge fashion and incorporating it into new collections.
2. Slicked-back Hair Trend - Capitalizing on the rising popularity of slicked-back hairstyles and offering related haircare products and accessories.
3. Ethereal Fashion Photography - Creating visually striking and dreamlike fashion photography with ethereal elements.
Industry Implications
1. Fashion Retail - Curating grunge-inspired fashion lines that appeal to consumers embracing the revival of the grunge trend.
2. Haircare Products - Developing and marketing products specifically for achieving slicked-back hairstyles popularized by fashion trends.
3. Photography Services - Providing professional fashion photography services that capture the ethereal and dreamlike qualities of the grunge trend.