Hälssen & Lyon was founded in 1879 and has since been "crafting the finest teas to clients across the world," and enlisted the creative agency KOREFE to honor those clients by sending them a gift inspired by an unlikely inspiration -- fashion.
The creative agency KOREFE collaborated with the handbag designer Ayzat Boston in order to create what it calls 'The Teabag Collection.' Each individually designed tea bag is shaped after a some of the world's most iconic handbags, which include everything from totes and purses to satchels and backpacks. The quirky collection features tea bags that have been individually wrapped in small paper packs reminiscent of shopping bags, to drive home the overall theme of the project.
By creating a distinct and quirky collection to gift to Hälssen & Lyon's most loyal clients, KOREFE helps the brand strengthen the bond between the two.
Purse-Shaped Tea Bags
Hälssen & Lyon is a Classic Tea Brand That Now Has a Contemporary Twist
Trend Themes
1. Fashion-inspired Tea Bags - Creating tea bags shaped like handbags and wrapped in paper packs reminiscent of shopping bags taps into the trend of combining fashion and everyday products.
2. Quirky Packaging - Utilizing unique packaging in the form of small paper packs reminiscent of shopping bags adds a playful and memorable element to the product.
3. Brand Loyalty Gifts - Creating distinctive and personalized gifts for loyal clients strengthens the bond between the brand and its customers.
Industry Implications
1. Tea - Tea companies can explore innovative packaging designs, such as fashion-inspired shapes and quirky packaging, to attract new customers and enhance the tea drinking experience.
2. Fashion - Fashion designers could collaborate with tea brands to create unique packaging and product designs that appeal to fashion-forward consumers and create brand partnerships.
3. Creative Agency - Creative agencies can help brands create personalized and distinctive gifts for clients, incorporating innovative and quirky elements that align with the brand's identity.