Luzinterruptus, the urban installation art collective from Madrid, propped oversized hipster sunglasses on a Madrileno monument, the Puerta de Alcalá, as an art project.
Usually, Luzinterruptus intervenes on unnoticeable parts of the urban landscape by highlighting things like garbage bins and bollards. This time, the intervention did not need any added lighting as it was done around an already aggressively illuminated monument. The point to be made was that the light around this particular structure is so strong that it is almost blinding, hence the title of the work 'Don’t look at the light.'
The oversized hipster sunglass art installation is colorful and comical. Like all of Luzinterruptus’ work, it doesn’t permanently deface the urban landscape to get the point across.
Luzinterruptus’s work is visually interesting all while getting a valid social commentary across. I might be biased because of my Spanish roots, but this urban intervention art collective is definitely one of my favorites!!!
Oversized Lens Installations
The Luzinterruptus Art Collective Hipsterizes a Madrileno Monument
Trend Themes
1. Urban Installation Art - Exploring oversized lens installations in urban landscapes opens up the opportunity for unique and visually captivating art experiences.
2. Lighting Design - Leveraging aggressive lighting to create attention-grabbing installations provides a disruptive innovation opportunity in the field of lighting design.
3. Social Commentary Art - Using oversized hipster sunglasses as a medium for social commentary highlights the potential for impactful and thought-provoking art installations.
Industry Implications
1. Art and Design - The art and design industry can embrace oversized lens installations as a form of urban intervention art that engages viewers in new and unexpected ways.
2. Architecture and Urban Planning - The architecture and urban planning industry can explore the use of aggressive lighting in their designs to create striking visual effects and enhance the aesthetics of public spaces.
3. Retail and Fashion - The retail and fashion industry can draw inspiration from the oversized hipster sunglass installation and incorporate playful and attention-grabbing elements into their marketing campaigns and store displays.