Anime and hip hop inspirations are the key driving force in this collaboration between sneaker and streetwear label SNIPES and Berlin-based professional eSports organization mousesports.
The three-year partnership boasts a series of launches, including jerseys for the team, as well as a specially curated streetwear collection. In addition to this, SNIPES has also entered a collaboration with ESL — formerly known as the Electronic Sports League, that will place the company as the official fashion retailer for the event, as well as boast another co-branded apparel line.
SNIPES and mousesports make their partnership public with the launch of an anime-themed marketing campaign that is voiced by rapper Rick Ross, while the music is provided by DJ Premier. In addition, the hip hop inspiration behind the co-branded apparel line is extended as numerious rappers, including Snoop Dogg and Wiz Khalifa, endorse the partnership.
Photo Credits: mousesports
Anime-Informed eSports Collaborations
SNIPES and mousesports' Apparel Boasts Hip Hop Inspiration
Trend Themes
1. Anime-informed Esports Collaborations - The collaboration between SNIPES and mousesports is an example of how anime and hip hop influences are being integrated into eSports partnerships to appeal to a wider audience.
2. Streetwear and Esports Apparel - The launch of co-branded jerseys and streetwear collections by SNIPES and mousesports showcases the growing trend of merging fashion and eSports.
3. Music-driven Marketing Campaigns - The anime-themed marketing campaign featuring rapper Rick Ross and DJ Premier demonstrates the trend of using music influencers to promote collaborative initiatives in the gaming industry.
Industry Implications
1. Sneaker and Streetwear - The collaboration between SNIPES and mousesports highlights the opportunity for sneaker and streetwear brands to tap into the eSports market and appeal to gaming enthusiasts with fashionable merchandise.
2. Esports Organizations - The partnership between SNIPES and mousesports signifies the potential for eSports organizations to form strategic collaborations with fashion brands, leveraging the popularity of gaming to expand their reach and revenue streams.
3. Music and Entertainment - The involvement of renowned rappers like Snoop Dogg and Wiz Khalifa in endorsing the SNIPES and mousesports partnership illustrates the chance for music and entertainment industries to engage with the gaming community through cross-promotional ventures.