High-Performance Iconic Sneakers
Vans Debuts a New High-Performance Footwear Model
Many urban consumers are turning to stylish high-performance footwear as they enjoy the freedom and versatility such designs offer them. Recently, a new silhouette was introduced to the category. The UltraRange EXO Hi Gore-Tex Warm Weather MTE-2 by Vans, " the original action sports brand and global icon of creative exploration," hit the shelves in May. Part of the brand's coveted MTETM range, this model prepares consumers for the adventurous warmer months ahead. The construction of the sneakers boasts a high degree of breathability, ample thermo-regulation, and effective moisture management through GORE-TEX®’s Invisible Fit waterproof technology. The high-performance footwear is slick and stylish. Sure to capture consumer attention, Vans's UltraRange EXO Hi Gore-Tex Warm Weather MTE-2 is available in two color combinations—Navy and Black or Grey and Multi.
Trend Themes
1. Stylish High-performance Footwear - Opportunity for innovative design and technology that combines style and function in footwear for urban consumers.
2. Breathable and Waterproof Materials - Opportunity for eco-friendly and sustainable materials that provide breathability and waterproof properties in footwear design.
3. Versatile Footwear for Warmer Months - Opportunity for footwear with designs and technology that adapts to different terrains and weather conditions for the adventurous summer months.
Industry Implications
1. Footwear - Innovative design and technology that combines style and function in footwear for urban consumers.
2. Textiles - Eco-friendly and sustainable materials that provide breathability and waterproof properties in footwear design.
3. Outdoor and Adventure - Designs and technology that adapts to different terrains and weather conditions for the adventurous summer months.