Suburban 70s Catalogs

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The Highland Fall/Winter 2013 Collection is Retro-Infused

The Highland Fall/Winter 2013 collection takes inspiration from a 70s surfer aesthetic made popular in California. Paying homage to The Stonemasters, a group of Californian rock climbers, this lookbook highlights a suburban streetwear aesthetic.

Starting a movement of 'living free of all restraint, The Stonemasters climbed the peaks of Idyllwild or Yosemite during the day and dreamed of reaching the world's higher peaks at night.

This effortlessly cool menswear line features an array of hipster-approved staples including patterned knits, nostalgic sweaters and cord trousers. The Highland Fall/Winter 2013 collection catalog is lensed amidst a wood panelled backdrop resembling a retro basement. Sporting unkempt hair and 70s inspired accessories models embrace the era's streetwear aesthetic making it modern for today's fashion enthusiast.
Trend Themes
1. Retro-inspired Fashion - Opportunity for fashion brands to create collections with a nostalgic aesthetic inspired by past eras.
2. Suburban Streetwear - Chance for streetwear brands to incorporate elements of suburban fashion for a unique and modern look.
3. Surfer Culture Influence - Potential for brands to infuse the laid-back and carefree vibes of surfer culture into their designs.
Industry Implications
1. Fashion - Fashion brands can explore retro-inspired collections and incorporate elements of suburban streetwear.
2. Streetwear - Streetwear brands can tap into the surfer culture influence and incorporate it into their designs.
3. Photography - Photographers can explore retro backdrops and styling to recreate the 70s aesthetic in their shoots.

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