Danish imprint Tekla launches its High Summer collection that is packed with wearables and more -- this includes a selection of bedding, seasonal terry, and sleepwear to join its existing range. The items are unveiled in a beautiful editorial captured by Phillip Messmann in Puglia.
The inspiration behind this aims to capture the feeling of a long summer day with nothing to do blissfully. The capsule itself is full of vibrant colors and patterns including the beach towels that are made in navy, green, and bright red. There are also block stripes that adorned the terry items and the oversized robes that embody a sense of a relaxing vacation -- this is crafted from thick cotton.
Summer-Ready Vibrant Casualwear
Tekla Launches a New High Summer Capsule for the Warm Season
Trend Themes
1. High Summer Capsule Collections - Fashion companies could innovate by launching High Summer Capsule Collections with vibrant casualwear, sleepwear and bedding.
2. Vibrant Color Block Stripes - The use of vibrant color block stripes in casualwear, sleepwear and bedding could disrupt the fashion and home furnishing industries.
3. Oversized Robes - Introducing oversized robes made from thick cotton could be a disruptive innovation opportunity for manufacturers in the fashion and home furnishing industries.
Industry Implications
1. Fashion - The fashion industry could see innovations with the introduction of High Summer Capsule Collections, casualwear, sleepwear and robes made from thick cotton.
2. Home Furnishings - The use of vibrant color block stripes in bedding and seasonal terry could be a disruptive innovation opportunity for companies in the home furnishing industry.
3. Hospitality - Hospitality businesses could innovate by offering guests vibrant, oversized robes made from thick cotton, adding to their relaxation experience.