A pink-haired Kate Moss fronts a high fashion campaign by Marc Jacob's. The capsule in question is the luxury label's Fall/Winter 2022 Resort collection. Kate Moss' looks in the photographs serve bold 90s vibes as the model appears in striking pink hair that mixes well with the garments. Highsnobiety notes that the campaign "recalls Juergen Teller’s iconic image of Moss from 1998, which sees the model laid in bed with her candy pink hair sprawled across a pillow."
This is not the first time Kate Moss and Marc Jacob have collaborated. In fact, the duo has been long-time partners, ever since the 1992 Perry Ellis Grunge collection.
The high fashion campaign was styled by Danielle Emerson and captured by photographer Harley Weir.
Celebrity-Fronted High Fashion Campaign
Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign
Trend Themes
1. Celebrity-fronted Fashion Campaigns - Opportunities exist to collaborate with celebrities, influencers or brand ambassadors to create high-fashion campaigns that showcase a new product or collection.
2. 90s Fashion Revival - Businesses can tap into the popularity of 90s fashion trends by incorporating bold colors and styles into their collections or marketing campaigns.
3. Nostalgia Marketing - The use of iconic and nostalgic imagery or collaborations can spark interest in a business or product, tapping into consumers' fond memories and nostalgia for the past.
Industry Implications
1. Fashion and Apparel - Fashion brands can collaborate with celebrities and influencers to create high-end campaigns that appeal to customers looking for unique and exclusive styles.
2. Beauty and Haircare - Hair and beauty brands can capitalize on the popularity of unique and bold hairstyles and colors, creating campaigns or products that cater to this trend.
3. Advertising and Marketing - Marketing and advertising agencies can help businesses tap into the nostalgia trend by creating campaigns that use iconic imagery from the past or feature celebrities or influencers with a history of success.