HIDDEN.NY and NEEDLES join forces for a special collection full of upcycled looks for the season. The special edition project is led by the Rebuild by Needles program, which uses cut-and-sew techniques to breathe life back into discarded materials. It can be seen by the armholes and sleeves, which are made to have a raw layering DIY visual language.
This can be seen throughout the collection of tri-tonal streetwear items. This includes the tees and hoodies that are marked with co-branding accents including paisley prints, the h emblems, lily pond graphics, floating blocked text, and other logos. This is paired with the signature NEEDLES purple papillon emblem - the items are detailed with stitching lines to round out the looks.
Deconstructed Collaborative Streetwear
HIDDEN.NY and NEEDLES Join on a Capsule of Apparel
Trend Themes
1. Upcycling Fashion - The collaboration between HIDDEN.NY and NEEDLES demonstrates the trend of using discarded materials to create new fashion collections.
2. Raw-edged Layering - The collection showcases the trend of incorporating raw, unfinished edges into streetwear items to create a DIY visual language.
3. Tri-tonal Streetwear - The use of three colors to create a color scheme in streetwear is a growing trend, as demonstrated in the collaborative collection by HIDDEN.NY and NEEDLES.
Industry Implications
1. Fashion and Sustainability - The upcycling trend in fashion creates an opportunity for brands to showcase their commitment to sustainability and environmental responsibility.
2. Streetwear and DIY Culture - The trend of incorporating raw, unfinished edges and DIY design elements into streetwear items speaks to the growing influence of DIY culture on fashion.
3. Branding and Collaboration - The collaborative collection between HIDDEN.NY and NEEDLES demonstrates the growing trend of fashion brands partnering with each other to create limited edition collections that showcase their branding and creativity.