Colgate has come up with a very cool and creative ad campaign to promote their brand and remind people to brush their teeth after eating sweets.
The campaign involves putting a stick that looks like a tooth brush inside ice cream and candy products. The stick features the Colgate logo and a message that says, "Don’t forget."
The campaign was created by Y&R (Bangkok, Thailand) with executive creative directors Marcus Rebeschini & ShenGuan Tan, creative director Noppadol Utiswannaku, art directors Kijchapon Patiwongphaisarn & Somchok Kunjaethong, and copywriter Chanissara Ngampan.
Hidden Campaigns
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing
Trend Themes
1. Creative Ad Campaigns - Disruptive innovation opportunity: Explore new and unique ways to promote brands and products through creative ad campaigns.
2. Branded Product Integration - Disruptive innovation opportunity: Incorporate branded items or messages into existing products to create a memorable and impactful advertising experience.
3. Reminder Marketing - Disruptive innovation opportunity: Utilize unexpected reminders in consumer goods to reinforce desired behaviors or actions.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop innovative advertising strategies and techniques to capture consumers' attention in unique and memorable ways.
2. Food and Beverage - Disruptive innovation opportunity: Explore opportunities for integrating branded items or messages into food and beverage products to create interactive and engaging experiences for consumers.
3. Personal Care - Disruptive innovation opportunity: Incorporate reminder marketing tactics into personal care products to encourage desired habits or behaviors, such as tooth brushing after consuming sweets.