Heywell and Foxtrot are unveiling their new summer beverage, which will debut exclusively at Foxtrot in mid-2023. The new 'Cherry Limeade' is a sparkling water crafted with adaptogens, antioxidants, and organic caffeine for a mid-day pick-me-up. The beverage contains 15 calories, 2 grams of sugar, and inclusions like Ashwagandha and Ginseng, Schisandra and Amla, Lemon Balm, and L-theanine.
"We set out to solve a big consumer opportunity: how can we uplift moods and provide energy, but in a way that feels inviting and optimistic," said Ashley Selman, co-founder of heywell. "We immediately knew Foxtrot was the right partner for this, and after an amazing collaborative process, we’re thrilled with the result. We hope it provides those in Chicago and across the US a little extra support to brighten moods this summer and adds a little extra joy in the everyday."
Adaptogenic Cherry Limeades
Heywell and Foxtrot Launch a New Limited Edition 'Cherry Limeade'
Trend Themes
1. Adaptogenic Beverages - Crafting sparkling waters and other beverages with adaptogens, antioxidants and organic caffeine to provide functional benefits and energy without the use of traditional energy supplements.
2. Functional Beverage Collaboration - Retail and beverage brands collaborating to introduce functional beverages that aim at providing functional benefits for health-conscious consumers.
3. Low-calorie Sparkling Water - Creating non-alcoholic sparkling water with functional ingredients that are low in calories, but still provide functional health benefits to the consumers.
Industry Implications
1. Health and Wellness Beverages - As the demand for functional, low-calorie health drinks has increased, the health and wellness beverage industry has seen a surge in growth and innovation.
2. Retail Industry - Retailers, like Foxtrot, are creating unique partnerships with emerging health and wellness beverage startups to meet the growing demands for functional wellness beverages.
3. Functional CPG Industry - The functional CPG industry is booming as health-conscious consumers are seeking out functional beverages that provide mental and physical benefits as an alternative to traditional supplements.