Hessnatur by Clodagh is a straight-forward line of eco-conscious clothing that, thankfully, doesn’t fool around with ostentatious add-ons or try to be anything more than it is.
With basic and comfortable designs, the earth-friendly apparel is positive and forward-thinking without needing to brag about it — a quality that is definitely appealing and surprisingly refreshing when it comes to a line of casual clothing. And although Clodagh is first and foremost an interior design organization, they clearly and successfully demonstrate in the Hessnatur by Clodagh line that the same sensibilities that led them to be successful in that market are also applicable in the fashion game. Indeed, the company deserves commendation for having the courage to step outside their comfort zone in order to explore a new and exciting market so fearlessly.
Unassuming Eco Fashions
Hessnatur by Clodagh is Simply Stylish and Green
Trend Themes
1. Eco-friendly Fashion - There is a growing trend towards clothing that is both stylish and environmentally conscious.
2. Simplicity and Comfort - Consumers are shifting towards clothing that prioritizes comfort and basic, uncomplicated design.
3. Multi-disciplinary Brands - As evidenced with Hessnatur by Clodagh, brands can successfully expand into new markets using their existing sensibilities and expertise.
Industry Implications
1. Fashion - Fashion companies have an opportunity to prioritize sustainability and simplicity in their designs and marketing.
2. Interiors - Interior design organizations, like Clodagh, can successfully expand into the fashion industry using their existing design sensibilities.
3. Sustainability - The growing trend towards eco-conscious fashion presents an opportunity for companies to prioritize sustainability practices and materials in all aspects of their business.