The new line of Hershey’s chocolate spread will have children and adults excited with glee.
Hershey’s has released three creamy flavors including hazelnut, almond and classic chocolate, inspired by the brand's delicious simple chocolate bars. Whether you prefer your chocolate pure or with a little nutty flavor, Hershey spreads will delight your sweet-tooth. Plus, if you needed ideas of what to slather these on, Hershey is accepting and giving suggesting at its website. Once you’ve found the perfect snack, you can share it with everyone along with the hashtag #Spreadpossibilities.
Hershey is bringing a new spin on a old favorite tradition, putting melted chocolate on everything. It is inspiring people to try new combinations, like carrots and chocolate, while still allowing us to stick to what we enjoy, like spooning it straight from the jar.
Iconic-Coco Spreads
The Three New Hershey’s Chocolate Spreads are a Delight to the Senses
Trend Themes
1. Creamy Chocolate Spreads - By introducing new and delicious flavors, Hershey's is disrupting the market for chocolate spreads by appealing to both children and adults with its creamy and indulgent options.
2. Exploring Unconventional Pairings - Hershey's is encouraging consumers to think outside the box and explore new flavor combinations, disrupting traditional chocolate usage and opening up opportunities for unique taste experiences.
3. Social Media Marketing Campaigns - With the clever hashtag #Spreadpossibilities, Hershey's is embracing social media and encouraging consumers to share their creative snack ideas, disrupting traditional advertising methods and engaging with customers on a more personal level.
Industry Implications
1. Food and Beverage - The introduction of new chocolate spread flavors presents an innovation opportunity for the food and beverage industry to incorporate these products into various culinary creations and snacks, appealing to a wide range of consumers.
2. Confectionery - Hershey's innovative chocolate spread products disrupt the confectionery industry by offering a new way for consumers to enjoy their iconic chocolate flavors and indulge in unique sweet treats.
3. Social Media and Influencer Marketing - Hershey's social media marketing campaign with the #Spreadpossibilities hashtag presents an opportunity for the social media and influencer marketing industry to collaborate with the brand and create engaging content around the versatile use of chocolate spreads.