If you're looking for something sweet to stock your cupboards with, look no further than the new Hershey's Birthday Cake bar.
Stealthy Instagram snacker @junkfoodonthego recently spotted three new Hershey's candy bars in Canada. All of the new candy bars appear to be inspired by creamy ice cream flavors, as evidenced by the tiny ice cream cone graphic on each package. As far as flavors go, there's Hershey's Birthday Cake, Hershey's Cookies 'N' Mint, and Hershey's Strawberries 'N' Creme. Though the Strawberries 'N' Creme flavor is not exactly new (it originally debuted back in 2005), it appears to have been re-released with new packaging.
Though it's unclear where the new candy bars are available, consumers are sure to scoop them up quickly.
Birthday Cake Candy Bars
Hershey's Birthday Cake is a Tasty Take on a Classic Candy Bar
Trend Themes
1. Creamy Ice Cream Flavored Candy Bars - Opportunity for candy companies to experiment with more unique, nostalgic flavor profiles that tap into consumers' cravings for childhood favorites.
2. Reviving Classic Flavors with New Packaging - Opportunity for brands to repackage and reintroduce previously successful product lines with refreshed branding to capture attention and drive repeat purchases.
3. Innovative Packaging Design - Opportunity for companies to create fun and visually appealing packaging to attract younger generations of consumers and differentiate from competitors.
Industry Implications
1. Candy Manufacturing - The candy industry has an opportunity to innovate by exploring new, unconventional flavor profiles and experimenting with unique packaging designs to create a differentiated product line.
2. Consumer Packaged Goods - The CPG industry can drive sales growth by reviving classic flavors with refreshed packaging to appeal to nostalgia-driven consumers who are looking for familiar products that offer a new twist.
3. Food Retail - Retailers can benefit from featuring innovative, eye-catching packaging on their store shelves to drive impulse purchases and increase basket size among younger consumers.