Following a recent collaboration with Coca-Cola, the iconic Herschel bags are now featuring the soft drink logo yet again in a small capsule collection that's designed for the summer.
The series from Herschel Supply Co. includes a backpack, a tote bag, a bucket hat and a pouch for change and other valuables. The collaborative brand effort makes use of the popular style of Herschel bags while covering them in the Coca-Cola colors and slogan, 'Ice Cold Sold Here.' This slogan, that's famous for its use on the company's vending machines, also eludes to the summer-friendly use of the products -- all of which include an insulated liner that helps to cool the contents placed inside.
With this feature, the collection is well-suited to consumers looking to enjoy camping trips or music festivals, as the Herschel bags and other accessories keep them and their beverages cool for longer.
Cooling Soda-Branded Bags
These Herschel Bags Feature Coca-Cola Prints and an Insulated Liner
Trend Themes
1. Branded Collaborations - Opportunity for businesses to collaborate with well-known brands to create unique products.
2. Summer-friendly Accessories - Market for accessories designed specifically for summer activities like camping trips and music festivals.
3. Insulated Products - Demand for products with insulated liners to keep beverages cool for longer.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with popular brands to create unique and branded accessories.
2. Beverage - Beverage industry can develop innovative packaging and products with insulation to enhance the consumer experience.
3. Retail - Retail industry can offer summer-friendly accessories as part of their seasonal product offerings.