The Heron Preston Fall/Winter 2020 collection features a new range of workwear rooted garment designs that draw militaristic influences as well. The functional apparel features graphic prints to be suitable for street culture as well, showcased on the runway during Fashion Week.
Some of the standout items include the cropped bomber jackets, the glistening finish on the workwear designs, insulating vests, and carpenter denim in a baggy cut. There are a plethora of slender and feminine silhouettes to explore genderless concepts paired together with the typical idea of masculinity of workwear. To further capture this concept, there are shorter knit hoodies, matte leather trucker jackets, and blazers with cargo pockets.
Militaristic Functional Fall Streetwear
The Heron Preston Fall/Winter 2020 Range is Bright
Trend Themes
1. Militaristic Influenced Streetwear - Disruptive innovation opportunity: Creating versatile and functional clothing that combines militaristic elements with streetwear fashion.
2. Graphic Print Apparel - Disruptive innovation opportunity: Developing innovative printing techniques to create unique and eye-catching graphic prints on clothing.
3. Genderless Workwear - Disruptive innovation opportunity: Designing workwear that challenges traditional gender norms and promotes inclusivity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating military-inspired designs into mainstream fashion products.
2. Printing - Disruptive innovation opportunity: Revolutionizing printing technology to achieve intricate and high-quality graphic prints.
3. Apparel Manufacturing - Disruptive innovation opportunity: Introducing gender-neutral workwear options to cater to a diverse consumer base.