Pattern-Clashing Couture

Hermes Spring/Summer 2013 Line Blends Gutsy Prints

The Hermes Spring/Summer 2013 line blends a host of bold, in your face prints. Intricate flower shapes are deemed to match with animal motifs here, displaying the French label's knack for unpredictable pairings and evident will to push fashionable boundaries.

These Spring/Summer 2013 pieces were formally introduced to the public at this year's Paris' Fashion Week. The crop jackets, full pant suits and slouchy skirts are for the most part characterized by funky mismatched patterns, lined up with one another by the Hermes label despite their evident disjuncture.

The luxury brand's willingness to embrace a clashing niche of couture speaks to its dominance in the industry. Hermes is often the harbinger of current style, and they have here set yet another bar.
Trend Themes
1. Pattern-clashing Couture - The trend of combining bold and contrasting patterns in fashion, as seen in the Hermes Spring/Summer 2013 line, offers opportunities for disruptive innovation in the design and production of clothing collections.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating bold and clashing patterns in their designs, following the lead of Hermes Spring/Summer 2013 line.

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