The Hermes Fall/Winter 2014/2015 campaign went to great length to include two large horses. Model Othilia Simon was pictured next to the animals, standing in a commanding manner as she led the stallions through sand and looming mountains.
While the horses were central to this Hermes production, Simon's display of apparel showcased the Hermes Fall/Winter 2014/2015 line at the same time. Whether sporting a long hanging tie up jacket or high end gloves, what was made apparent was the many functional elements that are present in this collection of apparel.
Accessories are also at the heart of this Hermes series. Despite her placement in the wilderness, Simon clung to a large brown purse while wearing high black heels.
Eccentric Equestrian Fashion Campaigns
The Hermes Fall/Winter 2014/2015 Ads Showcase Horses
Trend Themes
1. Equestrian Fashion - Opportunity for disruptive innovation in the equestrian fashion industry by creating functional and stylish apparel and accessories.
2. Animal-inspired Fashion Campaigns - Opportunity for disruptive innovation in the fashion industry by incorporating animals into fashion campaigns to create unique and visually striking advertisements.
3. Functional Apparel - Opportunity for disruptive innovation in the fashion industry by designing clothing with functional elements that combine style and practicality.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating equestrian-inspired clothing and accessories that appeal to a wider audience.
2. Advertising - Opportunity for disruptive innovation in the advertising industry by incorporating animals into fashion campaigns to create memorable and attention-grabbing advertisements.
3. Accessories - Opportunity for disruptive innovation in the accessories industry by designing functional and stylish purses and other accessories that complement equestrian fashion.