The new ad campaign for Hermès Fall/Winter 2008-2009 has an unusual adventurous snowy mountain climbing theme.
Photographer Eric Valy captured Italian model Mariacarla Boscono with bulls climbing the snow-covered mountains while wearing the chic pieces from the new Hermès collection.
This reminds me of a recent Steven Meisel shoot for US Vogue. But while the fur-wearing models looked more like goats climbing rocks in the ‘Natural High’ editorial, this new Hermès campaign is an excellent way to showcase their fall and winter creations in a realistic setting.
Snowy Mountain Fashion Ads
Hermes Fall/Winter 08-09
Trend Themes
1. Mountain-themed Fashion Ads - The outdoor-inspired fashion trend creates opportunities for companies to showcase their apparel in realistic, adventure-filled settings.
2. Chic Winter Wear - Companies can capitalize on the popularity of winter fashion by creating innovative and stylish collections for colder months.
3. Nature-inspired Marketing Campaigns - Using natural settings and outdoor activities in marketing campaigns can appeal to consumers who value the outdoors.
Industry Implications
1. Fashion - The fashion industry can create winter collections that work well in mountain environments, showcasing the style and functionality of their designs.
2. Adventure Tourism - Outdoor sporting industries can market their services to consumers who are inspired by mountain-themed fashion campaigns.
3. Photography - Photographers specialized in outdoor and adventure shots are in high demand for nature-inspired fashion campaigns.