Entitled 'Electric Shock', this shimmering beauty editorial graces the July 2013 issue of Heren. Model beauty Irina Gorban stars in the striking image series that is captured by photographer Jeon Seung Hwan's lens.
This glitter-adorned photo set boasts a series of visually bold makeup looks that range from expressive eye-shadows, neon-hued blushes and textural lip color applications. These makeup looks reference a range of eras that include the roaring 20s as well as the rocker-chic 80s.
Resembling a retro era doll, model Irina also sports bleached eyebrow looks as well as delicately drawn brows that add an unexpected element to her already edgy look. Moreover, this expressive Heren beauty story successfully marries its vintage visual inspirations along with a modern translation of androgyny and the season's vibrant color trend.
Exaggerated Shimmer Editorials
The Electric Shock Heren Image Series is Vibrantly Hued
Trend Themes
1. Shimmering Makeup - Opportunity for beauty companies to create bold and visually striking makeup products that incorporate glitter and vibrant colors.
2. Retro Beauty Revival - Opportunity for fashion and beauty industries to tap into the nostalgia for past eras and recreate vintage-inspired looks.
3. Androgynous Beauty - Opportunity for cosmetic brands to cater to the growing demand for gender-neutral beauty products and redefine traditional beauty norms.
Industry Implications
1. Beauty - The beauty industry can leverage the demand for bold makeup looks and create innovative products that embrace shimmer and vibrant colors.
2. Fashion - The fashion industry can incorporate retro beauty trends in their collections, offering consumers a complete vintage-inspired look.
3. Cosmetics - Cosmetic companies can develop gender-neutral beauty products that appeal to a diverse range of consumers seeking a more inclusive approach to beauty.