This herbal tea branding takes a vibrant approach to packaging supplements in order for them to catch the eye of consumers.
Called 'Wild Leaf Active Teas,' the herbal supplements company enlisted 'Sweety & Co' to design the packages to appeal to younger demographics that are more likely to opt for sodas and other sweet drinks over tea. The resulting herbal tea branding is quite youthful, with a variety of colors and playful fonts that are front and center on the cans and sealable bags that the tea comes in. The teas claim to offer a variety of benefits including detox, mood improvements, weight loss and boosts in concentration.
By creating this eye-catching and overly saturated packaging, this tea company is able to target younger consumers.
Saturated Herbal Tea Branding
These Teas Can Be Used Help to Resolve a Variety of Ailments
Trend Themes
1. Vibrant Packaging - Brands can explore vibrant and eye-catching packaging designs to appeal to younger demographics.
2. Targeting Younger Consumers - Companies can develop products and marketing strategies specifically catered to the preferences of younger demographics.
3. Functional Tea Supplements - There is an opportunity for brands to create herbal tea supplements that offer a variety of health benefits.
Industry Implications
1. Packaging Design - Packaging design firms can create vibrant and playful designs for tea products targeting younger consumers.
2. Beverage Industry - The beverage industry can explore the development of functional tea supplements that serve as alternatives to sodas and sweet drinks.
3. Health and Wellness - Brands within the health and wellness industry can focus on creating herbal tea supplements that address specific ailments and offer functional benefits.