Photographer Henrik Purienne trains his lens on the beautiful Cailin Russo as she frolics in an undisclosed coastal location. Purienne is no stranger to photographing beautiful models; previously, he shot the gorgeous Shane van der Westhuizen in an equally-as-steamy editorial.
In this shoot, Russo opts for a simple I-Woke-Up-Like-This look. Think messy hair, a bare face and sleepy eyes. She gazes out towards the water, allowing the salt breeze to ruffle her tousled locks and leave a fine mist to settle over her tanned skin. Can you think of a better way to wake up? Because I certainly can not.
Russo models pieces from MMLE Clothing's Spring/Summer 2015 collection throughout the editorial, but it seems like she prefers to wear no clothes instead.
Provocative Coastal Editorials
Henrik Purienne Photographs the Beautiful Cailin Russo
Trend Themes
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Coastal Fashion Editorials — A disruptive innovation opportunity exists for fashion brands to feature their clothing in coastal photo shoots, attracting customers with an aspirational lifestyle.
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Natural Beauty Look — An opportunity exists for beauty brands to promote natural and minimalistic looks, like the I-Woke-Up-Like-This look, in their marketing campaigns.
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Trend of Beach Photography — A rising trend in beach photography offers an opportunity for brands to partner with photographers for collaborations or feature their products in beach photo shoots.
Industry Implications
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Fashion — Fashion brands can use coastal editorials to promote their clothing and attract customers with an aspirational lifestyle.
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Beauty — Beauty brands can promote natural and minimalistic looks like the I-Woke-Up-Like-This look in their marketing campaigns to attract customers who prefer a simple beauty routine.
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Photography — The rising trend of beach photography offers opportunities for photographers to collaborate with brands for photo shoots or for brands to feature their products in beach photo shoots.