In time for the 2020 Helsinki Pride celebrations, Burger King revealed a new print ad called 'United for Pride' that shows its brand mascot kissing Ronald McDonald, the fast food chain's most famous rival. Brand Manager Kaisa Kasila, spoke to the new advert, stating "Burger King has always stood for equality, love and everyone's right to be just the way they are."
The new ad was spotted on billboards and posters in Finland, featuring an illustration of the two mascots in a heart-shaped embrace with the words "Love Conquers All" featured beneath them in bold black lettering. As Business Insider points out, the brand rivals have previously been featured together in Burger King's ads, with the brand often positioning its ads to be right outside of McDonald's locations.
Helsinki Pride Fast Food Ads
Burger King's New Ad Shows Its Brand Mascot Kissing Ronald McDonald
Trend Themes
1. Inclusive Marketing - Burger King's ad promoting equality and acceptance through brand mascots kissing opens up opportunities for businesses to embrace inclusivity in their marketing approach.
2. Competitor Collaboration - The ad featuring Burger King's mascot kissing Ronald McDonald highlights the potential for competitors to join forces and collaborate in creating impactful campaigns and messages.
3. Bold Advertising - Burger King's print ad, boldly showcasing its brand mascot kissing its biggest rival, demonstrates the potential for businesses to push boundaries and create attention-grabbing advertising campaigns.
Industry Implications
1. Fast Food - The ad by Burger King and its embrace of inclusivity presents an opportunity for the fast food industry to align their marketing efforts with diverse and inclusive values.
2. Marketing and Advertising - The ad reflects the need for the marketing and advertising industry to create bold, attention-grabbing campaigns that promote equality and inclusivity.
3. Graphic Design - The design of the ad featuring the two brand mascots in a heart-shaped embrace presents a creative opportunity for graphic designers to visually represent inclusive messaging in their work.