While the beloved face of Hello Kitty might make sense for some products such as a watch, a necklace--even a toaster--some items are more questionable, like wine. Regardless, Hello Kitty Wine will soon be on the market (May 1st).
Bottled by Italian wine maker Dino Torti, the Hello Kitty wine will be available in four varieties including 'Sweet Pink' and 'Devil.' One piece of advice, though: no matter how big a Hello Kitty fan she is, your 12-year-old daughter probably shouldn't receive the Hello Kitty wine as a gift.
Cutsey Cat Liquor
Helly Kitty Wine is Probably Not for Serious Drinkers
Trend Themes
1. Cute Character Branding - Embrace the trend of using cute characters to promote and sell products, like Hello Kitty wine, to appeal to consumers' emotions.
2. Unconventional Product Pairings - Explore the disruptive innovation opportunity of combining unexpected products, such as wine and popular cartoon characters, to create unique offerings that attract novelty-seeking consumers.
3. Niche Alcohol Market - Tap into the growing niche market for specialty and themed alcoholic beverages, like Hello Kitty wine, to cater to consumers looking for unique drinking experiences.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the disruptive innovation opportunity of leveraging popular character branding, like Hello Kitty, to target younger and novelty-seeking consumers.
2. Consumer Products - The consumer products industry can capitalize on the trend of unconventional product pairings, like combining cartoons and alcohol, to create novelty items that resonate with consumers seeking unique and memorable experiences.
3. Character Licensing - The character licensing industry has an opportunity to expand into the alcohol market by partnering with beverage makers and creating branded products, such as Hello Kitty wine, to appeal to fans and collectors.