Lovers of this cute kitty will be excited to find out that Sanrio is teaming up with Capcom to create a line of Hello Kitty Street Fighter products.
No longer just a cat dressed in a pink ensemble, this iconic cartoon figure is now taking on the world of video games. Although no specific details have been released yet, the public can expect to see a series of different products featuring Hello Kitty in various states of Street Fighter-like fashion.
If you're a fan of the cartoon cat or the video game, the Hello Kitty Street Fighter line of products will make for an ideal melding of two brands.
Implications - No longer satisfied with items that only focus on one style, consumers are attracted to ones that combine two or more together. Products that feature different aesthetics are appealing to those who desire something they haven't seen before. Companies trying to attract more shoppers could focus on this.
Sanrio Capcom Collaborations
The Hello Kitty Street Fighter Line Transforms the Cat Into Chun-Li
Trend Themes
1. Combination Products - Consumers are attracted to products that combine two or more styles or aesthetics, creating a unique and novel experience.
2. Incorporating Pop Culture - Incorporating beloved characters from pop culture into unexpected industries can attract new consumers and create a buzz.
3. Hybrid Brand Collaborations - Collaborating with brands from different industries can create innovative and exciting product lines that cater to multiple fan bases.
Industry Implications
1. Fashion - The fashion industry can explore combination products that merge different aesthetics, such as streetwear with luxury, to attract a wider consumer base.
2. Gaming - The gaming industry can incorporate beloved characters from pop culture, like Hello Kitty, into video games, creating a new and unique gaming experience.
3. Consumer Products - Companies in the consumer products industry can collaborate with brands from different sectors to create hybrid product lines that appeal to a broader range of customers.