Japanese brand Sanrio collaborated with US-based candy company Sugarfina to introduce Hello Kitty Candies -- branded treats that are as adorable as they are delicious.
The candy collaboration features a wide assortment of gummies and chocolates wrapped in a packaging that features the beloved animated feline. Sugarfina, best known for its ready-to-gift candy bento boxes, has replaced the brand's classic red bow with Hello Kitty-related branding, appealing to a more niche demographic. This collaboration serves as an example of Sanrio's ability to remain relevant among a shifting consumer market through participating in various nostalgia-inducing brand collaborations.
The nearly too-cute-to-eat collection is sure to please fans of the animated character while satisfying one's sweet tooth.
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
Trend Themes
1. Branded Collaboration - Opportunity to leverage brand collaborations to create unique and desirable products.
2. Nostalgia Marketing - Utilizing nostalgia-inducing collaborations to attract and engage consumers.
3. Gift-ready Packaging - Creating candy packaging that is visually appealing and ready for gifting.
Industry Implications
1. Confectionery - Opportunity for candy companies to collaborate with popular brands and create unique offerings.
2. Animation - Collaborating with candy companies to create branded treats that resonate with nostalgic consumers.
3. Gifts and Souvenirs - Creating candy products with visually appealing packaging that can be easily gifted.