Hellmann's Big Game commercial positions Hellmann's Mayonnaise as the perfect pairing for Hamm and Brie—thanks to actors Jon Hamm and Brie Larson. The ad tells the story of the stars found "chilling in Pete Davidson's fridge next to foods' best friend, a jar of Hellmann's Mayonnaise."
This commercial was filmed inside of the fridge and it has the potential to inspire snackers to see what sits on their fridge shelves differently.
With this Super Bowl commercial, the brand is on a mission to inspire more people to Make Taste, Not Waste. With ideas that will get people turning their leftovers into delicious dishes, the commercial will spread an important message when it airs during the second half of the highly anticipated sports event.
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Trend Themes
1. Food Pairing Commercials - There is an opportunity for brands to create food pairing commercials to inspire consumers to try new food combinations.
2. Fridge-cam Advertising - Using a fridge-cam to film commercials will create a unique, dynamic viewing experience for consumers and can inspire them to see products in a new way.
3. Waste Reduction Campaigns - Brands can create waste reduction campaigns to promote sustainability and encourage consumers to repurpose leftovers and reduce food waste.
Industry Implications
1. Food and Beverage - The food and beverage industry can create exciting and innovative food pairings and advertise them in unique ways to attract consumers.
2. Advertising - Advertising agencies can explore new filming techniques, such as fridge-cam, to create unique commercials for brands.
3. Sustainability - The sustainability industry can work with brands to create waste reduction campaigns that promote repurposing leftovers and reducing food waste.