While it cannot be denied that Helen Avagyan's creations are in the same family as doilies, the unorthodox material they are made out of will make people want to put them into an entirely different category. More art than craft, Helen Avagyan has creatively fashioned her unique 'doilies' out of chewed bubblegum.
Retired and living in Berlin, Germany, Helen Avagyan's unusual masterpieces was conceived more as an epiphany than anything else. She was sitting one day chewing gum when she realized she could potentially turn it into something beautiful.
Helen Avagyan's chewing gum doilies are made up of thinly rolled pieces of gum that have been held under cold water to freeze them so they don't stick to her hands.
Chewing Gum Doilies
Helen Avagyan Creates Traditional Crafts Out of Nontraditional Materials
Trend Themes
1. Unconventional Material Crafts - Exploring alternative materials for traditional crafts opens up new creative and eco-friendly possibilities.
2. Artistic Upcycling - Repurposing everyday items into unique and aesthetically pleasing pieces challenges the boundaries of art and craft.
3. Edible Art - Using food as a medium for artistic expression can create unexpected and whimsical works of art that challenge traditional artistic practices.
Industry Implications
1. Craft Supply - Providing unconventional materials for traditional crafts can tap into a growing demand for eco-friendly and unique crafting materials.
2. Artistic Installation - Commissioning artists to create installations using repurposed materials or food can create engaging and unconventional experiences for viewers.
3. Food Industry - Collaborating with artists to use food as a medium for artistic expression can create buzz around a food brand and expand its reach beyond traditional audiences.