Clothing that's irreparably stained is often seen as ruined but Heinz is changing minds with its Heinz Vintage Drip collection. This exclusive 157-piece collection was made possible in partnership with the online resale platform ThredUP and it features second-hand streetwear and designer pieces intentionally stained with ketchup.
Heinz Vintage Drip speaks to the 62% of Gen Z and Millennials who search for thrifted items before purchasing new items. And with this collection, Heinz is attempting to introduce "a new iconic symbol" in the form of a ketchup stain.
The eco-friendly capsule collection features sizes from XXS to XXL and 100% of the proceeds from sales will go towards supporting Rise Against Hunger and its work to provide global hunger relief.
Intentionally Stained Apparel
Heinz Vintage Drip Adorns Secondhand Streetwear with Ketchup
Trend Themes
1. Sustainable Fashion - Heinz Vintage Drip taps into eco-friendly fashion through recycling and upcycling.
2. Intentional Damage - Heinz Vintage Drip showcases a design trend of creating purposeful and intentional damage on clothing items.
3. Thrift Culture - Heinz Vintage Drip caters to the growing trend of thrift culture amongst Gen Z and Millennials.
Industry Implications
1. Fashion and Apparel - Heinz Vintage Drip offers opportunities for innovation in sustainable, upcycling, and alternative design techniques within the fashion and apparel industry.
2. Food and Beverage - Heinz Vintage Drip showcases the potential of food and beverage industry partnerships with fashion in creating unique marketing and branding initiatives.
3. Non-profit - Heinz Vintage Drip highlights the potential for non-profits to collaborate with corporations in fundraising through unique and creative initiatives.