The Heinz Drawing ad cleverly highlights the strong brand image of the iconic red ketchup bottle. In the ad, a variety of participants are asked to preform the simple task of drawing ketchup. A montage of different people completing the task plays through, highlighting a diversity in age and global location.
As the ad progresses, the consumers begin to show what they drew, revealing a red Heinz ketchup bottle nearly 100% of the time. The interesting ad used real consumers as an example for the power behind the image of Heinz, with one consumer even stating "it's the only ketchup I know". Heinz emphasizes that each consumer did this without prompt, highlighting both loyalty and recognition.
Drawing Ketchup Ad Spots
The Heinz Drawing Ad Solidifies the Strong Brand Image
Trend Themes
1. User-generated Ads - Brands should consider leveraging user-generated content in advertising for its authenticity and ability to showcase brand loyalty.
2. Global Marketing - Global marketing strategies should reflect the diverse perspectives and cultures of the target audience to successfully establish a brand as a recognizable global entity.
3. Brand Recognition - Establishing brand recognition through iconic branding is a valuable way to gain customer loyalty and distinguish a brand in a crowded market.
Industry Implications
1. Food and Beverage - The food and beverage industry should leverage user-generated content in advertising to establish brand recognition and loyalty.
2. Marketing and Advertising - The marketing and advertising industry should consider global perspectives and cultural diversity when creating advertising campaigns to ensure successful brand recognition.
3. Consumer Goods - The consumer goods industry can establish brand recognition and differentiation through iconic branding and authenticity in advertising campaigns.