The Heineken Greener Bar is a new sustainable bar concept that aims to save "6,539 kgs of event waste, 5,335-kilowatt hours of energy, 21,128 kgs of CO2e emissions and 25,108 litres of water," on average, per event. With this concept, the brand hopes to set the standard for all motorsport races and other events it sponsors.
As a Sustainability Partner of the ABB FIA Formula E World Championship, Heineken is on a mission to make event bars more environmentally friendly. This concept embraces new building methods, materials and technologies that help to conserve resources and reduce waste. Created to support a completely circular bar experience, the bar has thoughtfully selected uniforms, reusable and recyclable cups and even coasters made from spent grains of barley used during the brewing process.
Sustainable Bar Concepts
The Heineken Greener Bar Saves Energy and Water and Reduces Waste
Trend Themes
1. Sustainable Bar Concepts - Creating more sustainable and eco-friendly bar concepts that reduce waste and save resources.
2. Circular Bar Experience - Building a bar experience that is completely circular by incorporating reusable and recyclable materials and reducing waste.
3. Green Building Methods - Using new building methods, materials, and technologies that conserve resources and reduce waste in bar construction.
Industry Implications
1. Hospitality Industry - The hospitality industry can benefit from adopting sustainable bar concepts to reduce waste and conserve resources while providing an exceptional experience for their customers.
2. Event Planning Industry - The event planning industry can make a positive impact on the environment by incorporating sustainable and circular bar concepts in their events.
3. Construction Industry - The construction industry can adopt green building methods and materials to create sustainable and eco-friendly bar concepts that are beneficial for both the environment and the consumers.