This Heineken disco ball is perfect for a party. The mirrored globe is the perfect size for one of their 5-liter draught kegs; after the keg is kicked, the disco ball can live on forever as home decor.
The Heineken disco ball was part of a promotion for Radio Heineken to inspire word-of-mouth marketing among 50 bloggers.
Implications - Draught kegs have become a big hit with partygoers in recent years due to their portability and value; unfortunately, many aren't aesthetically pleasing. By creating draught kegs that add to a party's ambience and double as decor between uses, designers create a crave-worthy multifunctional product that won't get thrown away the morning after.
Disco Beer Dispensers
Heineken Mirrored Globe Keg Will Start Any Dance Party Off Right
Trend Themes
1. Draught Keg Aesthetics - Designers can capitalize on the growing popularity of draught kegs by creating aesthetically pleasing options that enhance the party atmosphere and double as home decor.
2. Multifunctional Products - There is an opportunity to create crave-worthy products that serve multiple purposes, such as draught kegs that not only provide refreshments but also function as decorative items.
3. Word-of-mouth Marketing - Promotional strategies like inspiring word-of-mouth marketing among influential bloggers can help businesses generate buzz and reach a wider audience.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore innovative design approaches to create aesthetically pleasing draught kegs that enhance consumer experiences and differentiate their products.
2. Event Planning and Entertainment - Event planning and entertainment companies can incorporate multifunctional products like draught kegs that add to the ambiance of parties and events while providing refreshments.
3. Digital Marketing and Influencer Strategy - Businesses can leverage digital marketing and influencer strategies to promote their products and generate word-of-mouth marketing among influential bloggers and content creators.